About

About us
UAP | Armetal is dedicated to strengthening and supporting the creative industries across the GCC region. Established in 2024, the business combines the expertise of UAP and Armetal to deliver exceptional art, architecture, and design on a global scale.
Committed to innovation, quality, sustainability and teamwork, UAP | Armetal expands creative possibilities in public art and architecture. Following their success at Desert X 2022 in AlUla, they continue championing craftsmanship, collaboration, and local talent while advancing Saudi Arabia’s Vision 2030.
With a strong Middle Eastern presence and global reach, UAP | Armetal serves diverse clients across sectors, delivering world-class solutions for complex projects and setting new industry benchmarks.
#The Partnership
At the heart of this partnership lies a shared commitment to innovation, quality, and teamwork. Both Armetal and UAP are family-owned businesses with a legacy of excellence and a dedication to supporting the creative visions of artists and designers, both locally and internationally. This partnership will unlock new creative possibilities and redefine the boundaries of public art and architectural design by combining Armetal's expertise in metalwork with UAP's strengths in curatorial services, design, and art fabrication.
Additionally, this partnership aims to expand reach and capacity. Armetal's strong presence in the Middle East and UAP's international consultancy and manufacturing experience will enable the joint venture to serve clients across various regions and sectors, from public spaces to government projects. The goal is to increase capacity for larger, more complex projects while delivering innovative, world-class solutions. Through this collaboration, UAP and Armetal are setting the foundation for a new era of creativity, collaboration, and excellence in Saudi Arabia and beyond, establishing a new standard in the global art and design industry.

about us
About Armetal
Founded in 1985, Armetal Metal Industries Co. Ltd. has grown alongside Saudi Arabia's development, specializing in architectural metalwork using materials like stainless steel, brass, bronze, and coated steel. As one of the largest manufacturers in the Middle East, Armetal is headquartered in Riyadh’s Second Industrial City, where it operates a purpose-built factory. The company's reputation for excellence is underpinned by collaborations with leading architectural and engineering firms and contributions to major projects in both government and private sectors, reinforcing its commitment to the Kingdom’s growth.
The Kingdom Center in Riyadh and Al-Faisaliyah Tower, King Abdallah University of Science and Technology (KAUST), Princess Noura University (PNU), King Abdallah Petroleum and Studies Research Center (KAPSARC), King Abdullah Financial District (KAFD), Information Technology and Communication Complex (ITCC), Saudi Railway Passenger Station and more recently, the Riyadh Metro, are some of the most prestigious projects in the Middle East that have been awarded to Armetal as a superior manufacturer in the region.

About UAP
In 1993, 'Urban Artists' was established in Brisbane, Australia, and has since evolved into UAP (Urban Art Projects), a prominent consultancy and manufacturing organization with workshops in Brisbane, Shanghai, and New York. The studios and workshops were created to support collaborative art projects with artists, architects, designers, and other creatives, offering space to develop ideas, experiment with materials, and improve skills.
UAP have had the privilege of working in the Kingdom of Saudi Arabia since 2008 where we began our work at King Abdullah University of Science and Technology curating, designing, fabricating and installing a program for public Artworks, including Al Fanar. UAP’s experience in the Middle East has continued and includes developing public art masterplans strategies and building works for leading projects and government authorities like the Ministry of Culture’s National Public Art Policy and Guidelines, NEOM’s Public Art Guidelines and Framework, Riyadh Landmark Art Masterplan, Qiddiya Precincts and Landscapes and many more.
#What we do
Consultancy
To curate is to care. Where traditionally a curator may take care of a collection of artworks or objects, at UAP we help in taking care of places, cities and communities. We think of people first, considering the impacts that creative art and design can deliver to our civic environments. From master planning and strategy development to artist shortlisting and engagement, our curatorial team shapes project visions, narratives, and directions, ensuring the right creatives and approaches are brought to each project.
Manufacturing
We are all makers at heart, and it is through the process of making that we are able to give life to abstract ideas, designs and concepts. Whether by machine or maker’s hand, our team works across a diverse range of workshop capabilities and departments to bring each distinctive design to life. Our broad range of expertise and enduring experience ensures we produce the perfect outcome every time, while maintaining the artistic intent and vision of each project.
Preservation
With facilities located in the US, the Middle East, Asia, and Australia, our preservation team offers expert conservation services with local support. Backed by decades of experience, our team provides consultations and services for transport, installation, rigging, treatment, maintenance, and storage. We also specialize in collections management, including conservation planning, condition reporting, and assessments, ensuring the highest quality care for monumental and fabricated artworks.
#The Team

Riyadh
Waleed Al Hejailan
Founder | Director

Brisbane
Matthew Tobin
Founder | Director

New York City
Daniel Tobin
Founder | Creative Director

Riyadh
Chadi Bou Farra
Operations Director

Riyadh
Khabbab Abdallah
Supply Chain & Logistics Director

Brisbane
Quba Qiu
Director | Finance

Riyadh
Muayad Obeidat
Finance Director

Sydney
Jamie Perrow
Director | Consultancy

Brisbane
Samuel Mayze
Director | Middle East

Riyadh
Edmond Helou
Commercial Director

Riyadh
Oliver Farrell
Associate Director

Riyadh
Lindsey Cohen
Project Director

Brisbane
Natasha Smith
Director | Curatorial

Sydney
Danielle Robson
Principal and Senior Curator

Brisbane
Chetana Andary
Senior Principal | Strategic Partnerships

New York City
Gilbert Guaring
Global Head of Marketing, Sustainability and Engagement

New York City
Jie Jian
Graphic Designer

Groningen
Tatiana Milo
Marketing Assistant